Stop paying for clicks you'd get for free
SemSynergy automatically pauses your Google Ads on search queries without competition where you already rank #1 organically — and turns them back on when competition appears.
✓No credit card required
Estimated savings
£3,247
Clicks & ad cost
You're probably paying for clicks your SEO already earns
To bid on brand or not to bid? How do you know your paid ads aren't cannibalising your organic traffic? How can PPC and SEO work together instead of against each other?
If these questions sound familiar, SemSynergy can help. Any search query where you rank #1 organically and no one else is bidding is a query where your ad is stealing a click your SEO would've earned for free.
Doing this manually is impossible at scale. You'd need to check hundreds of Auction Insights reports every day, cross-reference organic positions, and manage negatives across every campaign — nobody has time.
SemSynergy does it automatically.
Three steps. Set it once.
Connect
Connect your Google Search Console and Google Ads accounts in under two minutes. We pull your organic positions, ad spend, and search term data automatically.
Schedule
Set up daily Auction Insights reports in Google Ads once. SemSynergy ingests the data and finds the cannibalistic search queries.
Automate
When a search query ranks #1 organically AND has no meaningful paid competition (based on your thresholds), SemSynergy adds it to your negative keyword list. When a competitor appears, it removes the negative. You don't lift a finger.
Built for PPC managers who care about numbers.
Screenshot: Reporting tab with the £X saved stat card, per-query savings table, and 3-axis chart
See exactly what you're saving
Every day, SemSynergy shows you the paid spend recovered, organic clicks captured, and blended CTR across every managed search query. Your CFO will love the estimated savings figure.
Screenshot: SetupTab showing thresholds + qualifying search queries table
Configure your automation, we'll take care of the rest
Set your organic position threshold, define acceptable levels of paid competition, and toggle automation per search query. This is the only manual configuration in SemSynergy — set it once and you're done. Adjust anytime.
Screenshot: ActivityTab audit log
Full visibility into every action
Every negative keyword added or removed by SemSynergy is logged. See exactly what happened, when, and why — including which Auction Insights report triggered the decision.
Simple, transparent pricing.
Start with a 30-day free trial. No credit card required. Cancel anytime.
Single
billed annually
- 1 Market
- Up to 3 linked Google Ads accounts
- Automated negative keyword management
- Daily reporting
- Email support
Multi
billed annually
- Up to 5 Markets
- Unlimited linked Google Ads accounts per Market
- Priority email support
- Everything in Single
Need more than 20 Markets? Contact us
Frequently asked questions
Won't this hurt my brand protection?▼
No. By default, SemSynergy reactivates ads the moment a real competitor enters the auction. If a rival starts bidding on your brand tomorrow morning, your ads will be back on within a few hours — not days.
Will it interfere with Smart Bidding or Performance Max?▼
No. SemSynergy works via negative keywords, which are compatible with every Google Ads bidding strategy including tCPA, tROAS, Smart Bidding, and Performance Max. It sits at the account level, not the bid level.
What data does SemSynergy access?▼
We read from Google Search Console (organic positions), Google Ads (spend, clicks, search terms), and the Auction Insights reports you schedule to email us. We never access your billing information, your account settings, or anything you haven't explicitly connected.
What happens during the free trial?▼
You get 30 days of full access. Connect your accounts, schedule the reports, and see the estimated savings SemSynergy would generate. No card required. At the end of the trial, decide whether to continue.
What if my organic ranking changes?▼
SemSynergy re-checks every day. If your organic position drops below the qualifying threshold, the negative keyword is removed automatically and your ads resume serving.
Do you support Bing or Microsoft Ads?▼
Not yet. Google Ads only for now. Microsoft Ads support is on the roadmap.
Is my data secure?▼
Yes. We use Google's OAuth for authentication, never store your Google password, and encrypt all data at rest. Full details in our privacy policy.